• Pro Series Matte Shad Rock Crawler
    In Stock

    Pro Series Matte Shad Rock Crawler

    Meet our new Pro-series Rock Crawler. Everything about this lure is top of the line. Highest quality base, hardware, and paint scheme. The matte color shift shad design is perfect for ultra-realism with the flash from Emerald Green to Bright Gold Brown. This lure bounces perfectly along the rocks at the bottom without getting snagged. But don’t take our word for it…try it for yourself!

    $17.99
  • Pro Series Matte Craw Wiggle Wart
    In Stock

    Pro Series Matte Craw Wiggle Wart

    Meet our new Pro-series Wiggle Wart. Everything about this lure is top of the line. Highest quality base, hardware, and paint scheme. This Lure is designed off of an original discontinued wiggle ware design. We have a matte finish over the olive green/brown and a clear transparent red on the bottom. The perfect look for a hungry bass snacking on some craws.

    $17.99
  • Primal Instinct Fossil Lure III
    In Stock Sale!

    Primal Instinct Fossil Lure III

    Unearth the power of the past with our Limited Edition Primal Instinct Fossil series. Featuring an exclusive fossil-inspired paint job, this lure blends prehistoric style with modern performance. Designed for maximum action and lifelike movement, it’s perfect for triggering a truly prehistoric strike! A collector’s piece that performs as good as it looks—only available while supplies last. With our base of the Pro-series Rock Crawler, this lure is a high quality exclusive you don’t want to miss out on. Who knows what you might catch with this….

    Original price was: $25.00.Current price is: $19.99.
  • Midwest Shad S-Type
    In Stock

    Midwest Shad S-Type

    Designed for anglers who like to trigger bites through sound and motion, the Midwest Shad S-Type Crankbait combines a bold personality with a proven natural look. Each lure is finished in the signature Midwest Shad paint scheme, featuring hand-layered hues, subtle silver undertones, and realistic fading that perfectly imitates live shad forage.

    The S-Type body design produces a wide, aggressive wobble that calls fish from a distance, while internal loud rattles add an extra dimension of sound to fire up reaction strikes. This crankbait excels in stained or windy conditions where fish key on vibration and flash.

    Equipped with Owner stinger treble hooks and premium split rings, the Midwest Shad is ready to handle anything from shallow-feeding largemouth to deeper-running smallmouth on the chase.

    $19.99
  • CottonCandy Shad
    In Stock

    CottonCandy Shad

    CottonCandy Shad – Premium Foiled 110 Suspending Jerkbait

    A meticulously crafted Premium Foiled 110 Suspending Jerkbait designed for serious anglers who demand precision and performance.

    • Premium Foil Finish: Each lure features a stunning holographic foil body that flashes light in every direction, mimicking the natural shimmer of baitfish. The fluorescent pink lateral line and metallic aqua flash around the eye give it an irresistible, high-contrast profile that predators can’t ignore.
    • Perfect Suspension: Every lure is painstakingly weighed to achieve flawless neutral buoyancy, suspending perfectly in the strike zone during pauses—triggering aggressive bites from even the most finicky fish.
    • Owner Stinger Hooks: Outfitted with the sharpest hooks made in America, ensuring maximum penetration and holding power when it counts.

    When to Use It

    The CottonCandy Shad excels in clear to lightly stained water where visibility is high and fish are feeding on shad or other baitfish. Ideal for:

    • Cold-water conditions (fall through early spring) when fish respond to a slow, deliberate jerk-pause cadence.
    • Bright, sunny days when the holographic foil and fluorescent accents create irresistible flash.
    • Post-front scenarios when bass are suspended and need a subtle, suspending presentation to commit.

    Whether you’re targeting trophy largemouth, smallmouth, or aggressive walleye, this jerkbait is engineered to deliver results when precision matters most.

    $19.99
  • CottonCandy Shad Plus
    In Stock

    CottonCandy Shad Plus

    CottonCandy Shad Plus – Premium Foiled 110 Suspending Jerkbait

    A meticulously crafted Premium Foiled 110 Suspending Jerkbait designed for serious anglers who demand precision and performance.

    • Premium Foil Finish: Each lure features a stunning holographic foil body that flashes light in every direction, mimicking the natural shimmer of baitfish. The fluorescent pink lateral line and metallic aqua flash around the eye give it an irresistible, high-contrast profile that predators can’t ignore.
    • Perfect Suspension: Every lure is painstakingly weighed to achieve flawless neutral buoyancy, suspending perfectly in the strike zone during pauses—triggering aggressive bites from even the most finicky fish.
    • Owner Stinger Hooks: Outfitted with the sharpest hooks made in America, ensuring maximum penetration and holding power when it counts.

    When to Use It

    The CottonCandy Shad excels in clear to lightly stained water where visibility is high and fish are feeding on shad or other baitfish. Ideal for:

    • Cold-water conditions (fall through early spring) when fish respond to a slow, deliberate jerk-pause cadence.
    • Bright, sunny days when the holographic foil and fluorescent accents create irresistible flash.
    • Post-front scenarios when bass are suspended and need a subtle, suspending presentation to commit.

    Whether you’re targeting trophy largemouth, smallmouth, or aggressive walleye, this jerkbait is engineered to deliver results when precision matters most.

    $19.99
  • BloodBass Plus
    In Stock

    BloodBass Plus

    BloodBass Plus – Premium Foiled 110 Suspending Jerkbait

    Unleash the predator within with the BloodBass Plus, a precision-engineered jerkbait designed to dominate in tough conditions. This lure combines cutting-edge craftsmanship with aggressive styling to trigger strikes when nothing else will.

    • Premium Foil Finish: A lifelike bass pattern enhanced with holographic foil creates intense flash and realism, mimicking the scales of a wounded baitfish. Red splatter accents around the gills add a blood effect that screams vulnerability—an irresistible trigger for big bass.
    • Perfect Suspension: Each lure is painstakingly weighed for flawless neutral buoyancy, suspending perfectly in the strike zone during pauses. This deadly pause-and-dart action is what turns followers into biters.
    • Owner Stinger Hooks: Outfitted with the sharpest hooks made in America, ensuring unmatched penetration and holding power for trophy fish.

    When to Use BloodBass Plus

    The BloodBass Plus shines in cold-water conditions (late fall through early spring) when bass are sluggish and respond to a slow, deliberate jerk-pause cadence. It’s deadly in:

    • Clear to lightly stained water, where the holographic flash and blood accents stand out.
    • Post-front scenarios, when bass are suspended and need a subtle, suspending presentation to commit.
    • Bright or partly sunny days, where the foil finish throws maximum flash to draw fish from a distance.

    Whether you’re hunting trophy largemouth or smallmouth, the BloodBass Plus is built to turn hesitation into aggression.

    $19.99
  • Crystal Crappie
    In Stock

    Crystal Crappie

    Crystal Crappie – Premium Foiled 110 Suspending Jerkbait

    Bring unmatched realism to your tackle box with the Crystal Crappie, a precision-engineered jerkbait designed to imitate one of the most irresistible forage species in freshwater. This lure combines lifelike detail with cutting-edge performance to trigger strikes when conditions demand finesse.

    • Premium Foil Finish: A stunning crappie-inspired pattern enhanced with holographic foil delivers a natural flash underwater. Blue-green hues and subtle scale detailing create a realistic profile that predators can’t ignore.
    • Perfect Suspension: Each lure is painstakingly balanced for flawless neutral buoyancy, suspending perfectly in the strike zone during pauses. This pause-and-dart action is the ultimate trigger for lethargic fish.
    • Owner Stinger Hooks: Armed with the sharpest hooks made in America for unmatched penetration and holding power—because every strike counts.

    When to Use Crystal Crappie

    The Crystal Crappie shines in clear to lightly stained water, where its natural crappie profile and holographic flash stand out. Ideal for:

    • Cold-water periods (late fall through early spring) when bass respond to a slow jerk-pause cadence.
    • Bright or partly sunny days, where the foil finish throws maximum flash to draw fish from a distance.
    • Post-front conditions, when bass are suspended and need a subtle, suspending presentation to commit.

    When realism matters most, the Crystal Crappie is your go-to for turning tough conditions into trophy catches.

    $19.99
  • Crystal Crappie Plus
    In Stock

    Crystal Crappie Plus

    Crystal Crappie Plus – Premium Foiled 110 Suspending Jerkbait

    Bring unmatched realism to your tackle box with the Crystal Crappie Plus, a precision-engineered jerkbait designed to imitate one of the most irresistible forage species in freshwater. This lure combines lifelike detail with cutting-edge performance to trigger strikes when conditions demand finesse.

    • Premium Foil Finish: A stunning crappie-inspired pattern enhanced with holographic foil delivers a natural flash underwater. Blue-green hues and subtle scale detailing create a realistic profile that predators can’t ignore.
    • Perfect Suspension: Each lure is painstakingly balanced for flawless neutral buoyancy, suspending perfectly in the strike zone during pauses. This pause-and-dart action is the ultimate trigger for lethargic fish.
    • Owner Stinger Hooks: Armed with the sharpest hooks made in America for unmatched penetration and holding power—because every strike counts.

    When to Use Crystal Crappie Plus

    The Crystal Crappie Plus shines in clear to lightly stained water, where its natural crappie profile and holographic flash stand out. Ideal for:

    • Cold-water periods (late fall through early spring) when bass respond to a slow jerk-pause cadence.
    • Bright or partly sunny days, where the foil finish throws maximum flash to draw fish from a distance.
    • Post-front conditions, when bass are suspended and need a subtle, suspending presentation to commit.

    When realism matters most, the Crystal Crappie Plus is your go-to for turning tough conditions into trophy catches.

    $19.99
  • Realistic Sunset gill
    In Stock Sale!

    Realistic Sunset gill

    A creative take on Bluegill design that you wont find anywhere else. This lure is perfect for those looking to match the profile but still stand out from the crowd. This lure looks exactly like a fish swimming in the water. It has a good sink rate as well to target any bass staging in deeper water. You can fast retrieve this lure to look like a fleeing baitfish or you can twitch it back to mimic injured/unsuspecting prey.

    Original price was: $29.99.Current price is: $24.99.
  • Realistic Vibrant gill
    In Stock Sale!

    Realistic Vibrant gill

    The most vibrant and colorful bluegill design you will find anywhere. This lure is perfect for those looking to match the profile but still stand out from the crowd. This lure looks exactly like a fish swimming in the water. It has a good sink rate as well to target any bass staging in deeper water. You can fast retrieve this lure to look like a fleeing baitfish or you can twitch it back to mimic injured/unsuspecting prey.

    Original price was: $29.99.Current price is: $24.99.
  • Hyper Realistic Bass - 6.5"
    In StockNew!

    Hyper Realistic Bass – 6.5″

    Hyper Realistic Bass – 6.5″

    The Hyper Realistic Series represents a new standard in custom lure craftsmanship—where visual accuracy, anatomical detail, and in‑water performance meet with no compromises. The Hyper Realistic Bass – 6.5″, built on the Double‑Dealing 6‑1/2” Glidebait SS, carries that standard forward on a proven glide platform designed for serious trophy hunters.

    Inspired by the narrow biological window when juvenile bass become a high‑value target for trophy largemouth, this glidebait is built to exploit realism at a level predators are wired to respond to—not question.

    True‑To‑Life Bass Replication

    This bait features an ultra‑detailed, hand‑painted juvenile bass pattern with realistic scale texture, natural color transitions, and anatomically accurate fin highlights. Every fade, shadow, and contour is designed to mimic a live young bass under real underwater lighting—not just look good in photos.

    High‑clarity eyes and lifelike depth give the bait a convincing “living” presence that holds up on long pauses, slow turns, and close inspections from conditioned fish.

    Slow‑Sinking, Strike‑Zone Control

    Built on the Double‑Dealing Glidebait SS platform, this lure delivers a controlled slow‑sinking fall that keeps it in the strike zone longer—where commitment happens. This makes it especially effective in cold water, post‑frontal conditions, and situations where fish demand patience and precision.

    Jointed Body, Wide Natural Glide

    The segmented body produces a smooth, wide gliding action on steady retrieves, closely resembling a relaxed or unaware baitfish. With rod input, it can be chopped side‑to‑side to imitate a wounded juvenile bass attempting to escape—often triggering violent, instinctive strikes.

    Premium Hardware for Trophy Fish

    Outfitted with OWNER STINGER hooks, this bait is built for anglers targeting fish that make mistakes expensive. Exceptional sharpness and holding power ensure solid hook‑ups and confidence when big fish commit.

    When to Fish the Hyper Realistic Bass

    This bait excels in:

    • Clear to lightly stained water where realism matters most
    • Cold‑water conditions requiring slow, deliberate presentations
    • Spring and early summer periods when bass are keyed on juvenile forage
    • Situations targeting trophy bass, pike, and musky

    Why Hyper Realistic

    The Hyper Realistic Series is intentionally produced at a higher level—and a higher price point. Each bait requires additional time, paint layers, detailing, and finishing to achieve its lifelike presence. This is not mass production. This is precision work for anglers who understand that realism is sometimes the final trigger.

    $49.99