• Baby Bass DT6
    In Stock Sale!

    Baby Bass DT6

    One of a kind baby bass design. This lure has a small profile, perfect for fitting in a Bass’s mouth. The textured green pattern will ignite the attack response in bass making this lure bass magnet.

    Original price was: $15.99.Current price is: $9.99.
  • Baby Crappie DT6
    In Stock Sale!

    Baby Crappie DT6

    This lure design was made to replicate the look of a baby crappie. The color transitions fade smoothly from one to the next, and are all coated with a silver shine to give it some flash in the water. Crappie are a favorite forage for big Largemouth bass who have moved on from small insects.

    Original price was: $15.99.Current price is: $9.99.
  • Bass Squarebill
    In Stock Sale!

    Bass Squarebill

    One of a kind baby bass design. This lure has a large profile with big action, perfect for getting the attention of an aggressive bass. The textured green pattern will ignite the attack response in bass making this lure bass magnet.

    Original price was: $15.99.Current price is: $9.99.
  • Big Bass S-Type
    In Stock Sale!

    Big Bass S-Type

    One of our new favorites here, this squarebill is turned up to the extreme. Everything about it is cranked up to an 11. Easley the biggest crankbait in our line-up with a huge wobble action that proves to be a massive draw for bass. Along with that, this is the loudest crankbait with steel balls rattling around. You wont have to try hard for a reaction strike. This design provides the perfect look of an aggressive little bass. Don’t miss out on the chance of adding this formidable weapon to your tackle box.

    Original price was: $19.99.Current price is: $16.99.
  • CottonCandy Shad
    In Stock

    CottonCandy Shad

    CottonCandy Shad – Premium Foiled 110 Suspending Jerkbait

    A meticulously crafted Premium Foiled 110 Suspending Jerkbait designed for serious anglers who demand precision and performance.

    • Premium Foil Finish: Each lure features a stunning holographic foil body that flashes light in every direction, mimicking the natural shimmer of baitfish. The fluorescent pink lateral line and metallic aqua flash around the eye give it an irresistible, high-contrast profile that predators can’t ignore.
    • Perfect Suspension: Every lure is painstakingly weighed to achieve flawless neutral buoyancy, suspending perfectly in the strike zone during pauses—triggering aggressive bites from even the most finicky fish.
    • Owner Stinger Hooks: Outfitted with the sharpest hooks made in America, ensuring maximum penetration and holding power when it counts.

    When to Use It

    The CottonCandy Shad excels in clear to lightly stained water where visibility is high and fish are feeding on shad or other baitfish. Ideal for:

    • Cold-water conditions (fall through early spring) when fish respond to a slow, deliberate jerk-pause cadence.
    • Bright, sunny days when the holographic foil and fluorescent accents create irresistible flash.
    • Post-front scenarios when bass are suspended and need a subtle, suspending presentation to commit.

    Whether you’re targeting trophy largemouth, smallmouth, or aggressive walleye, this jerkbait is engineered to deliver results when precision matters most.

    $19.99
  • Crystal Crappie
    In Stock

    Crystal Crappie

    Crystal Crappie – Premium Foiled 110 Suspending Jerkbait

    Bring unmatched realism to your tackle box with the Crystal Crappie, a precision-engineered jerkbait designed to imitate one of the most irresistible forage species in freshwater. This lure combines lifelike detail with cutting-edge performance to trigger strikes when conditions demand finesse.

    • Premium Foil Finish: A stunning crappie-inspired pattern enhanced with holographic foil delivers a natural flash underwater. Blue-green hues and subtle scale detailing create a realistic profile that predators can’t ignore.
    • Perfect Suspension: Each lure is painstakingly balanced for flawless neutral buoyancy, suspending perfectly in the strike zone during pauses. This pause-and-dart action is the ultimate trigger for lethargic fish.
    • Owner Stinger Hooks: Armed with the sharpest hooks made in America for unmatched penetration and holding power—because every strike counts.

    When to Use Crystal Crappie

    The Crystal Crappie shines in clear to lightly stained water, where its natural crappie profile and holographic flash stand out. Ideal for:

    • Cold-water periods (late fall through early spring) when bass respond to a slow jerk-pause cadence.
    • Bright or partly sunny days, where the foil finish throws maximum flash to draw fish from a distance.
    • Post-front conditions, when bass are suspended and need a subtle, suspending presentation to commit.

    When realism matters most, the Crystal Crappie is your go-to for turning tough conditions into trophy catches.

    $19.99
  • Ice Cold Shad Flat Sided
    In Stock Sale!

    Ice Cold Shad Flat Sided

    If you are looking for a bright silhouette that will be seen in all water clarities, look no further. The Ice Cold Shad design is made for being seen by every bass with eyes. It is sure to draw in bass and get them to bite even on those ice cold days.

    Original price was: $15.99.Current price is: $9.99.
  • Lucky Golden Shad DT6
    In Stock Sale!

    Lucky Golden Shad DT6

    One of a kind golden shad design. This lure has a small profile, perfect for fitting in a Bass’s mouth. The shiny gold color in shad pattern is notorious for creating the best of fishing days.

    Original price was: $15.99.Current price is: $9.99.
  • Midnight Strike
    In Stock

    Midnight Strike

    We present you with the ultimate dark crank. This lure is perfect in low-light conditions like murky water, at night, or on cloudy days, as it creates a strong silhouette against the background, making them easier for fish to spot. Paired with the holographic shiny tiger stipes, it also mimics a shad and stands out reflecting light and triggering a strike.

    $15.99
  • Midwest Shad S-Type
    In Stock

    Midwest Shad S-Type

    Designed for anglers who like to trigger bites through sound and motion, the Midwest Shad S-Type Crankbait combines a bold personality with a proven natural look. Each lure is finished in the signature Midwest Shad paint scheme, featuring hand-layered hues, subtle silver undertones, and realistic fading that perfectly imitates live shad forage.

    The S-Type body design produces a wide, aggressive wobble that calls fish from a distance, while internal loud rattles add an extra dimension of sound to fire up reaction strikes. This crankbait excels in stained or windy conditions where fish key on vibration and flash.

    Equipped with Owner stinger treble hooks and premium split rings, the Midwest Shad is ready to handle anything from shallow-feeding largemouth to deeper-running smallmouth on the chase.

    $19.99
  • Primal Instinct Fossil Lure III
    In Stock Sale!

    Primal Instinct Fossil Lure III

    Unearth the power of the past with our Limited Edition Primal Instinct Fossil series. Featuring an exclusive fossil-inspired paint job, this lure blends prehistoric style with modern performance. Designed for maximum action and lifelike movement, it’s perfect for triggering a truly prehistoric strike! A collector’s piece that performs as good as it looks—only available while supplies last. With our base of the Pro-series Rock Crawler, this lure is a high quality exclusive you don’t want to miss out on. Who knows what you might catch with this….

    Original price was: $25.00.Current price is: $19.99.
  • Spotted Bluegill S-Type
    In Stock Sale!

    Spotted Bluegill S-Type

    One of our new favorites here, this squarebill is turned up to the extreme. Everything about it is cranked up to an 11. Easley the biggest crankbait in our line-up with a huge wobble action that proves to be a massive draw for bass. Along with that, this is the loudest crankbait with steel balls rattling around. You wont have to try hard for a reaction strike. This design provides the perfect look of a unique and aggressive bluegill. Great for the Bass/Bluegill spawn. Don’t miss out on the chance of adding this formidable weapon to your tackle box.

    Original price was: $19.99.Current price is: $16.99.